Eating Right Essay

Kelsey Schmidt English Noon Forum Report The second noon forum I attended was called â€Å"My Plate† and was about making healthy choices in meals or food we choose in college. A dietician, Rachel Pinos, from Hyvee was there to give us the presentation. She talked about how extremely important it is to eat healthy in college. She discussed how kids are away from home for the first time and don’t have mom’s home cooked meals, so they won’t choose the right servings of each food, simply because they don’t know how. Others will get stressed easily in college over studies or relationship issues and will eat unhealthy foods to make themselves feel better. Rachel showed us a normal plate with an example of the servings of each type of food we should have. She said we needed a type of grain, fruit, vegetable, and source of protein. She discussed balancing calories in foods, what foods to increase, and what foods to decrease. She sent us back with her business card, a sheet over the 10 tips for healthy meals, and a packet with all of the slides she covered in her presentation. I also liked this noon forum, because eating right is another factor that college students seem to ignore. There are many circumstances in which college students make the wrong choice in eating unhealthy foods. Whether they are too busy or running behind and don’t take the time to eat, overload on sugars and desserts to overcome stresses, or don’t get the right amount of fruits and vegetable, there are many times when kids our age don’t eat healthy meals. I think this is a subject that I could personally work on myself. I need to force myself to have a type of vegetable, fruit, grain, and protein at every meal without overloading on one or another. This noon forum was very informative and will be extremely helpful to me while in college and in the future when planning meals for myself or a possible family.

Emily Dickinson’s “A Certain Slant of Light” Analysis Essay Essay

In her poem, There’s a certain Slant of light, Emily Dickinson uses metaphors and imagery to convey the feeling of solemnity and despair at winter’s twilight. The slanted light that she sees, is a metaphor for her battle with depression. Anyone who is familiar with Dickinson’s background will have a better understanding of what she is trying to say in this poem. Dickinson was known as a recluse and spent most of her life isolated from the outside world. The few people that she did come in contact with over the years are said to have had a major impact on her poetry. Although, her main muse of her work seems to be despair and internal conflict. What’s interesting about the poem is that Dickinson uses metaphors to describe depression, as well as religion. It is clear that the poet intends to highlight the light in the afternoon with its heaviness and solemnity. The time of year that the poet is describing is winter, while the time of day is twilight, or the afternoon, as said in the poem. Often times, and how I’ve interpreted it, the season, plus the time of day can be considered a metaphor for death. In Dickinson’s, There’s a certain Slant of light, she used a metered rhyming scheme that follows the pattern of ABCB. Since the poem uses rhyming, it’s closed form. There are four stanzas that almost have a hymn-like rhythm. It’s unclear if that was intentional or not due the religious metaphors within the stanzas. Dickinson used trochaic and iambic meters through out the poem. She also used stressed and unstressed syllables. The opening line of the poem, states the title and at the same time, introduces what the poem is essentially about. The poet goes on to say that the winter light, which slants in through the windows, weighs upon the speakers soul like â€Å"the Heft of Cathedral tunes.† Organs, with their multiple pipes, strike ears and fill Cathedrals with a sound that often leaves you with a feeling of unwelcome solemnity and grandiosity. This can leave listeners with an overwhelming feeling that lays heavy in their being. The image of winter, as well as the organ music, adds gloom to the poem. There’s a sense of anguish that the speaker is feeling and you believe that a certain slant of light might connote hope, but not even sunshine on a winter afternoon could bring happiness into the speaker’s life. Winter itself is a symbol of death and decay, opposed to summer, which is characterized by sunshine and joy. Like the Cathedral tunes, the light reminds her of desolation. The feeling of despair is transported into an auditory feeling, which is where the organs come in. The word â€Å"heft† has two meanings, weight and significance. It can refer to the cathedral tunes, and also the speaker being weighed down by despair. In the second stanza, the light oppresses her soul; it gives her a â€Å"Heavenly Hurt.† The experience of slanted light is a metaphor for ideas and how it feels to experience depression. This kind of heavenly hurt leaves no scar behind, but it creates an internal difference that brings a change in demeanor. The phrase â€Å"Heavenly Hurt† brings together a feeling of elation and the reality of what the speaker is feeling. The alliteration of this phrase is used as an emphasis. In the third stanza, the first two lines are, â€Å"None may teach it – Any – ‘Tis the Seal Despair -† This is saying that no one is able to teach us what death feels like. We can prepare for it, in the sense of what we believe will come after, but the actual physical and mental feeling is unknown. Death is very unpredictable in the way that we don’t know how our lives will end, but it’s on everyone’s mind. In the line, An imperial affliction, Sent us of the Air – (11-12) the speaker has made a connection with the winter light, the â€Å"Heavenly Hurt†, and the feeling of internal difference and despair. In Dickinson’s poem, an imperial affliction is a metaphor for an all-encompassing despair that comes from the air. Whenever we have a strong emotion, like happiness, we tend to see the world around us in a brighter light and over all it makes us feel joyful. If we’re feeling down, like the speaker of this poe m, we see the world as how we feel inside; things look unpleasant, and grey and dismal. We’re unable to see a ray of hope that is coming through the window in the form of sunshine. In the fourth stanza, when death, or â€Å"it† as the speaker calls it, comes everything listens. When someone dies, those still on this earth sometimes experience stillness in nature, as if the world is on hold and listening to us. In Dickinson’s poem the stillness comes from the slant of light, and the landscape and shadows listen and figuratively hold their breath. The landscape and shadows are personified in this stanza. The capitalization of â€Å"Landscape† and â€Å"Shadows† gives the impression that the speaker is referring to someone she knows. The mood here changes quite a bit compared to the first three stanzas of this poem. You get a sense of anticipation instead of despair, and the oppression that the speaker has felt has lifted and now she’s feeling light and maybe some what alluring. In the final two lines of the poem, the poet uses sort of a morbid imagery. â€Å"When it goes, ‘tis like the Distance, On the look of Death.† (15-16) Dead people have a distant look to them since the life in their being is gone somewhere else. We also see the exit of winter light at the end of the day in the same distant way we might see some deaths. Death is mysterious to those on earth, just as the sunset in the heart of winter is. The day is blanketed in shadows due to the sun’s proximity to earth during this season, and as it sets, it’s a gradual process, that sometimes leaves the world at a standstill, much like death. The dash at the end serves as emphasis that a period wouldn’t leave behind. As readers, we’re left with no definitive answers in regards to the light or the speaker’s internal despair. Dickinson almost made this intentional in a way that the reader might feel an equal despair or oppression at the outcome of the poem, or the â€Å"light† might leave us with a feeling of enlightenment and hope. At the end of this poem, we’re left with a feeling of despair, that Dickinson almost made intentional in order for the reader to better understand how the speaker feels as the light breaks through the windows on winter afternoons. Emily Dickinson’s use of imagery and metaphors highlights her battle with depression and isolation. There’s a certain Slant of light (about 1861) Emily Dickinson There’s a certain Slant of light, Winter Afternoons – That oppresses, like the Heft Of Cathedral Tunes – Heavenly Hurt, it gives us – We can find no scar, But internal Difference, Where the Meanings, are – None may teach it – Any – ‘Tis the Seal Dispair – An imperial affliction Sent us of the Air – When it comes, the Landscape listens – Shadows – hold their breath – When it goes, ‘tis like the Distance On the look of Death – Works Cited Page Kennedy, X. J.. An introduction to poetry. Boston: Little, Brown, 1966. Print.

Behaviour management assignment

Behaviour management assignment INTRODUCTION Background information on the child The little boy in question (known as Greg Booker from here on – to protect his real identity) is 3 and three and quarter years old. He has attended nursery since the age of 3 and a half. Greg came for two pre visits to the nursery and both times it was observed that he did not want to leave mum’s lap and was unwilling to access the activities available, nor was he encouraged too by mum. In a group or class situation he is quiet and shy and does not like to talk to his peers and you can see he feels awkward around them. He has made little attempt to make friends within the group, selecting only one other child that he likes to stand with. Greg has made firm attachments to all the adults within the setting and will happily talk freely to them. (1)†Yet there is another group of children in our midst whose behaviour should be just as much a cause of concern to us, a group whose needs are different but just as important , and who are apt to get lost in the noise and confusion of modern life. They are the quiet children, the painfully shy, the withdrawn, the anxious, the friendless – the ‘invisible children’ (Makins, 1997). but when he feels comfortable with an adult he is confident to talk to them clearly and concisely. Background information of the family Greg lives with mum and dad and has one older sister they live within a nuclear family environment. All grandparents and aunts and uncles live in Scotland. Greg’s older sister attends the school attached to the nursery, she never attended nursery but upon entering the reception class took a very long time to settle (6 months to be precise – information obtained from reception class teachers). Mum realised that by not letting his sister attend the nursery setting was a mistake and freely admitted that she did not want the same for her son. Observed behaviour of parent and child on entering the setting When mum dro ps Greg of at nursery, she will come into the setting pick him up and kiss and cuddle the child excessively before leaving, however he is not distressed when mum leaves although Greg was distressed on his first day at nursery and then did not cry from day two at the setting. Mummy has always told Greg that he is her baby and she will often say in his presence, â€Å"you are my baby, I don’t want him to grow up and I’m going to be lonely when he goes up to reception class†. Other parents have commented that when Greg is invited to birthday parties, mum will stay and Greg will remain seated on mummy’s knee for the duration of the birthday party, whilst other children are confident to stay by themselves. Mum recently approached me to say that she was organising a party for Greg’s fourth birthday, but when mum asked him for the names of the children he wanted to invite, he said he only wanted to invite two of the children from the setting.

Politics exam Term Paper Example | Topics and Well Written Essays - 500 words

Politics exam - Term Paper Example They oppose every form of subsidies and bailouts of the government to business, labor, and/or any other special interest. Government is not supposed to compete with private business. 4. According to Locke, all men are created the same, and the creator endowed them with given unalienable rights, and these include Life, Liberty and seek to attain Happiness. These are the natural rights that are most obvious. He believes that human beings have natural right to life, safety, happiness, property, and many other things. 5. Nozick thinks that a state will freely emerge from the state of nature because in state of nature, an individual can enforce his/her own rights, defend him/herself, demand and obtain retribution, and punish. He views these rights as boundaries which circumscribe a region of moral space around a person. 6. Marx’s main idea is about socioeconomic development corresponding to changes in the conditions of materials ‘technology and productive capacity’ are the main influence on the way the society and the economy are arranged. 8. The difference principle is a conception that is strongly egalitarian in the sense that unless there exists a distribution that makes both people involved better off, an equal distribution should be preferred. 1. Hate speech is a speech that is outside the law that attacks an individual or group on the grounds of attributes like gender, religion, ethnic origin, disability, race, or sexual orientation and it should be banned. In law, hate speech entails any speech, conduct or gesture, writing, or display that has been forbidden since it can incite violence or prejudicial acts against or by a protected person or group, or because it intimidates or disparages a protected group or individual. Providers of communication theories give some insight into the harms that are caused by hate speech. According to the communication’s ritual model, racist expressions

Applying Theory to Practice Case Study Example | Topics and Well Written Essays - 750 words

Applying Theory to Practice - Case Study Example The case explains that Bosket’s father was serving jail term and his mother was married to somebody else and did not have much to do with the young boy (Agnew, 2008). One of the factors that I believe are important in understanding Willie Bosket’s delinquent behavior is the motivation to commit crime. It seems like the fact that Bosket committed several crimes and got away with them without serious consequences reinforced his motivation to commit more crimes. The money he got from robbing people acted as motivation for Bosket to commit crimes. The perceived power he got from carrying a gun was another element that added onto Bosket’s motivation to commit crime. The gun made Bosket feel that he would subdue his victims easily and rob them or do whatever else he needed to do to them (Bohm, 2010). Another factor that is important in understanding Bosket’s delinquent behavior is his history of crime. Bosket committed many crimes and confronted law enforcement agencies severally. It is possible that the experience that Bosket got from his history of crimes made him feel that he was becoming a master at what he was doing thus enjoying committing more crimes. Something about Bosket’s history of crime that could explain his delinquency is a likelihood of weakness in the law enforcement system. Weak law enforcement allows juveniles like Bosket to advance their delinquency since they come to believe that nothing serious will happen to them (Agnew, 2008). Absence of parents to Bosket’s from his immediate environment is another important factor in understanding the juvenile’s delinquent behavior. When parents live with their children in their immediate environments they teach their children to conform to norms and values, which discourage crime and this, is one of the things that Bosket was missing. Absence of Bosket’s father must have had an influence in Bosket’s delinquency

Managerial Accounting and Business Analysis Essay

Managerial Accounting and Business Analysis - Essay Example 220.65 Over draft Bank Balance &cash 100 354.01 1701.67 Total current assets 100 133.05 65.96 Total fixed assets 100 377.74 187.27 Total assets 100 56,91 66.17 Account payables 100 117.67 0.32 Retained income 100 216.71 130.16 Total liabilities and equity 100 156.68 188.85 Income Report for Bell way Plc Figures in million of pounds 2003 000 000 2004 2005 Turnover 954,197 1,092,571 1,178,063 Gross Income 739,479 829,598 280,402 Trading income 172,762 213,277 229,448 Interest received 1,427 1,361 2,267 Earnings before interest and tax 169,251 205,530 218,163 Interest paid 5,811 10,477 13,474 Taxation 50,687 61,700 65,400 Earnings after tax 169,251 205,530 152,763 Dividends 24,166 29,864 37,137 Retained income for the year 94,398 113,971 115,620 Balance sheet for Bell way Plc. 2003 2004 2005 Assets 16,200 16,673 16,203 Stock 478,935 587,635 Over draft Bank Balance &cash 3,468 4,926 703,048 Total current assets 482,327 590,246 697,649 Total fixed assets 16,200 16,200 697,649 Total assets 482,327 590,246 681,446 Account payables Retained income 94,398 113,971 115,626 Total liabilities and equity 482,327 590,246 697,649 If the above results are converted into indexed values form the following results can be obtained. 2003 2004 2005 Assets 100 102.47 109.26 Stock 100 119.56 145.27 Account receivables 100 100100 Over draft Bank Balance &cash 100 135.83... Recommendation according to horizontal analysis: Though the investment decision cannot be taken only on comparison it can serve as one of the criteria. In case of two companies the profits and turnover had shown a trend of increasing. The total current assets of the Telford was not showing consistent trend when compared to Bell way Plc. The account payables in the 2006 were less for Telford and thus it maintained a increase trend in profit. But the decrease in account payables may show affect in the coming year and the increase trend may not be this much stronger. In contrast to Telford the Bell way was increasing the current assets along with account payables done and still maintaining the increasing trend of profit. This tells us about the good marketing, payment, asset increasing and profit retaining strategies and according to comparison it is advisable to invest in Bell Way According to vertical analysis the items in the income account were calculated as the percentage of turnover. This tells us about the healthy and unhealthy trends of profit making, the company is experiencing. In vertical analysis it can be observed that the bank balance, current assets were not following a healthy trend in case of Telford Plc. The liquidation of assets was maintained as cash in telford.

Enterprise Applications Research Paper Example | Topics and Well Written Essays - 500 words

Enterprise Applications - Research Paper Example From this paper it is clear that  supply chain management (SCM) information flow management among and between the supply chain stages with the view of maximizing profitability and supply chain effectiveness. In this case, the supply chain includes all the parties that are either indirectly or directly involved in the purchase of raw materials or products. Unlike in the past where organizations were more focused on quality improvements and manufacturing, a shift has been experienced in the current corporate world towards influencing SCM to include suppliers and customers. Thus, organizations are expected to embrace technologies that would have an effective impact on the management of the supply chains.  As the discussion stresses virtually seamless links of information between and within organizations form an essential part of integrated supply chains. The major role of Information Technology (IT) in the supply chain is thus to establish tight process and information linkages or c reate integrations between organizational functions. Technological advances made in the recent past have made integrated SCM possible. SCM is driven by various factors including visibility, consumer behavior, speed, and competition. Visibility refers to having a clear view of all the areas of the supply chain, up and down.  Changes in consumer behavior are also evident in the market environment as consumer demands have increased, and so has the need for organizations to respond to such needs faster and effectively by enhancing the supply chain.

Phrmaceutical Formulation Essay Example | Topics and Well Written Essays - 3000 words

Phrmaceutical Formulation - Essay Example It has a wide range of applications, like, levosalbutamol inhalers have been designed to help in the treatment of asthma. Pulmonary drug delivery can be used to administer a vaccine like in the case of currently inhaled measles vaccine given by nebilizer. (Molema, 2001 pg 16) Also it can be used to give medication to infants and young children who have a small tidal volume and low inspiratory flow rates by the use of a baby mask which normally is attached to spacer. (Perry, 2012 pg 25)It has been used to treat lung cancer by the means of inhaled chemotherapy which has proven to be a logical approach and also it is used on patients who are very ill who cannot withstand any more pain by inhaling opioids such as morphine and fentanyl. (Sigmund, 2009 pg10) Drugs used in pulmonary drug delivery have multi-component powders with mucoactive compounds and anti-asthmatic medicines bound together in a single particle because of the mucus layer covering the airways of the tracheobronchial struc ture. (Friebel, 2010 pg 20)The substances used in the inhalers must dissolve 100% so as not to block the air gaps to avoid suffocation. (Le, 2001 pg 37) Been affected by the rapid change of technology due to great inventions pharmaceutical industries had to do some research to come up with more efficient drug delivery system like drug powder inhalers. (Zeng, 2001 pg 8) Although drug powder inhalers has greatly boosted the pharmaceutical companies there are challenges that are experienced during its formulation like the cohesive ,adhesive property of drug and carrier aggregation, particle size , morphology of the drug and carrier aerosolization performance and powder formulation properties. (Koning, 2001 pg 40)One of the challenges in pharmaceutical industries is to characterize their various physical behaviors; here the concern is mainly focused on the study of the relations relating the properties of the grain to those of the powder bed. (Wang, 2012 pg 44)The goal is thus to be abl e to control, analyze and improve the manufacturing processes of the powder. (Talton, 1999 pg 60) To improve the aerosolization performance of drug powder inhalers, varieties of carrier and carrier types have to be sampled and studied so as to come up with the best, and the drug ratios are prepared by spray-drying so as to improve the efficiency of the drying procedure and the characterized at last. Again to improve aerosolization two critical physical properties which are the particle size and flowability has to be keenly observed where the particle size should be around 5-6   Ã‚ µm and the angle of repose to be within the ranges of 43 °Ã¢â‚¬â€œ52 ° for the flowability to boost the aerosolization. If this is done well the aerosolization performances can be improve greatly. Cohesion forces of particles used in dry powder formulation is a great nuisance to inhalers because it reduces powder flow and hinders accurate metering hence needs to reduce it and this can be achieved by blending the active pharmaceutical ingredient with a larger inert carrier so as to reduce the high cohesion forces that are normally between the micron sized active pharmaceutical ingredient particles. Adhesion forces are also of great concern in dry powder inhalers because if not catered for they make the patient to find it difficult to deliver the drug from the inhaler to his or her system hence it must be overcome or reduced by great magnitude so as to allow liberation of drug from the device with minimal energy from the patient. The particle size is a challenge in drug powder inhalation

Promotion of Liberal values by states Essay Example | Topics and Well Written Essays - 1500 words

Promotion of Liberal values by states - Essay Example Further it also presents the idea that the spread of liberalism will not necessarily result in shape of complete peace and prosperity in the world. In order to understand the prescribed role of the liberal states by the Liberalism theory it is important to understand the theory. "Liberalism is an ideology, philosophy, and political tradition that holds liberty as the primary political value. Broadly speaking, liberalism seeks a society characterized by freedom of thought for individuals, limitations on power, especially of government and religion, the rule of law, the free exchange of ideas, a market economy that supports relatively free private enterprise, and a transparent system of government in which the rights of minorities are guaranteed. In modern society, liberals favor a liberal democracy with open and fair elections, where all citizens have equal rights by law and an equal opportunity to succeed." (Wikipedia, 2006) The essential characteristic of the liberal theory of the state is the doctrine of jurisdiction. The liberalism theory emphasizes on the limited area of power and authority for the state. Liberalism provides specified boundaries to the state beyond which the state cannot trespass. The principle of the limited power of state is the characteristic, which signifies the theory of Liberalism from Socialism in which the power of state is unlimited and Anarchists, according to whom the state does not have any significance. According to the neo socialist theory the most important factor is the economic efficiency rather than that of individual liberty and limited government. In order to undertake a discussion of the extent to which the use of power in the spreading the Liberal values is justified we will analyze the principles of Liberalism. The first and the foremost important principle of liberal theory are that the state is not superior to all the institutions. In fact state is also a social institution as other social institutions. All the institutions related to the specified field have relatively more power concerning the field as compare to other institutions. State has its own limitations and boundaries. It has to act in those boundaries. (Cooray) War has remained an issue of concern for most of the countries and nations. The formation of the international institutions such as League of Nations and the UN is the part of efforts of the nations towards establishing peace in the world. But still the notion of war is present in shape of the process of fighting terrorism and intervention to establish democracies. In case of the attack of U.S and its allies at Iraq and the refusal of the United States to follow the suggestion of United Nations to resolve the matter through peaceful talks, denies the first role of the superiority of the institutions on the state. United States used her economic dominance and military superiority in the world to make all the countries, including its enemies and allies to support the decision of war against Iraq through using force. "The second principle of the liberal theory of the state is that the state ought to respect the fault principle." (Cooray) According to the fault principle the state cannot punish an individual or cause him any harm with

Core Competency Essay Example for Free

Core Competency Essay Walt Disney once noted: â€Å"I only hope that we don’t lose sight of one thing – that it was all started by a mouse†. (Disney Dreamer, 1998). Walt Disney’s original core competence was cartoons and animated movies. By combining Imagineering with engineering Disney’s company reached unparalleled success with the creation of the first full length animated movie. This success led to new ideas and one of them was to open a park, a different kind of park. In Disneyland Walt used new technology to bring his characters to life. He called them â€Å"Animatronics†. (Magical Kingdoms, July 2008) Together with unique storytelling and high quality of service Walt Disney created a magical environment for his guests which none of the competitors could quite duplicate. It became Walt Disney’s core competency. Disney once said: â€Å"Anything that has the Disney name to it is something we feel responsible for.† (Disney Dreamer, 1998) This competency is driven by superior Disney products and most of all by cast members and their renowned guest service. It’s always been a challenge to keep up with high expectations of the guests. To continue to improve its business Disney has set up new cast member standards in the form of the Basics (Meeting the new standards, December 2007). The new standards expect cast members to create and reinforce â€Å"magical† experience for the guests by being approachable, engaging, and willing to go above and beyond. As the company developed, many new lines of businesses have been added such as retail, media, and sports. The danger has been to overextend and lose track of what the company does best. In order to stay competitive the company had to realign and shifted attention from retail to those which are the cornerstone of the company – intellectual property. To reinforce its animation business Disney purchased Pixar in 2006. In the acquisition statement it read: â€Å"Animation is the foundation upon which the Company was built and for years was a core competency. However, in recent years Disney placed less emphasis on animation and, as such; the Company was not at the forefront of the digital revolution and did not produce many animation movie hits. With Pixar, Disney is now further on the technology curve and can  exploit some synergies in marketing, production, and distribution.† (Walt Disney Company release, January 2006). In 2009 Disney purchased another company, Marvel. This move further enhances Disney’s competitiveness and extended the collection of its characters. (CNN, August 2009). The special strength of the company is diversification. In addition to four parks in the US Disney currently has a park in Europe, plus two parks and one more on the way in Asia. Disney’s largest sales revenue is from media sold outside the US. Disney has its own cruise line with regular operation of two boats and is adding two more in January of 2011. (Cruise Talk, June 2010) Many regular Disney guests own part of the Walt Disney World resort through â€Å"Disney Vacation Club†, the company’s timeshare program. Disney’s tour operation business â€Å"Adventures by Disney† offers guests special tours around the world. (Adventures by Disney, n.d.) Everything the company does carries the special â€Å"Disney touch† – a seal of quality and outstanding service. Though the company has some challenges with the economic downturn, it continues to grow leaning heavily on what the company does best providing â€Å"magical† experiences to guests and consumers. References: Disney Dreamer (1998), Walt Disney Quotes. Retrieved from: http://www.disneydreamer.com/walt/quotes.htm Josh Buchanan, Matthew Covarrubias, James Gills, T.J Lovejoy, Craig Wuollet, Meeting the new Standards (December, 2007), Executive Summary, P. 3 Retrieved from: http://www.slideshare.net/jamesrg6/disneypaperfinal Walt Disney Company release (January, 2006) Comments on Acquisition of Pixar Animation Studios. Retrieved from: http://www.dbrs.com/research/206997/walt-disney-company-the/comments-on-acquisition-of-pixar-animation-studios.html David Goldman (August, 2009), CNN, Disney to buy Marvel for $4 billion Retrieved from: http://money.cnn.com/2009/08/31/news/companies/disney_marvel/index.htm The History of Disney’s Animatronics (July, 2008), Disney Blog at Magical Kingdoms Retrieved from: http://www.magicalkingdoms.com/blog/2008/07/08/the-history-of-disneys-audio-animatronics/ Mr. Papa (June, 2010) Cruise Talk Retrieved from: http://cruisetalk.org/2010/06/disney-cruise-line-adds-final-building-block-to-new-cruise-ship-disney-dream.html Adventures by Disney, Retrieved from: http://abd.disney.go.com/abd/en_US/index?name=HomePage

Analysis Of The UV Visible Spectroscopy Biology Essay

Analysis Of The UV Visible Spectroscopy Biology Essay Purpose of this term paper is to describe working principle, instrumentation, data collection and data analysis of the UV-Visible spectroscopy which is also known as electron spectroscopy. In working principle, Beer-lambert law correlate absorption of light to concentration of substance in solution. Parts of UV-Visible spectrometer have been described. Data analysis and data collection section describe how data collected by system and what type of information we can get from the data collected from UV-Visible spectroscopy. In the end we conclude what we learn from the project. Introduction: In spectroscopy, matter is been exposed to radiative energy (light, high energy electron, high energy ions etc.), at that time it can interact with matter according to atoms or molecule are present in system. Depending on its interaction with material gives different information about the matter. In short, spectroscopy is the study of the interaction between matter and radiated energy. Absorption, emission, elastics scattering, inelastic scattering are major interaction between radiative energy and matter. In absorption, radiated energy is absorbed by matter. In emission, electron will excite and goes to higher energy level, then when it goes to ground state it will emits electromagnetic waves. When electron and radiative energy interact, but they dont exchange energy, this type of interaction are called elastic scattering, and if electron and radiative energy exchange energy, then this type of interaction are called nonelastic interaction. The selection of the spectroscopy to analysis the sample is depending on what is present in the sample. For example, if atoms of sample are targeted to analysis, X-ray spectroscopy and XRF (X-ray fluorescent) are useful. If molecules of sample are targeted to analysis, Infrared, Raman, visible, UV-visible spectroscopy, and fluorescence spectroscopy are useful. Raman and Infrared spectroscopy are complementary to each other. Same way, UV-visible spectroscopy is complementary to fluorescence spectroscopy. UV-Visible spectroscopy usually used for quantitative analysis of different molecule like transition metal ions, highly conjugated organic compound, and biological macromolecule. UV-Visible spectroscopy use UV light and visible light for analysis of sample. Range of Visible light is 400nm to 800nm. Where UV light has range from 400nm to 200nm which usually used in spectroscopy. Energy associate with 800 nm visible light is 36 kcal/mole. Energy associated with 400 nm visible light is 72 kcal/mole. UV light used in UV-Visible spectroscopy is up 200 nm because smaller then this range it is difficult to handle. So, UV light which has energy less than 200 nm doesnt use frequently. UV light which has wavelength 200 nm, energy associated with it is 143 kcal/mole. Figure 1: Energy band diagram of molecule here it shows HOMO and LUMO (bonding and anti-bonding) energy level Figure 1 is showing general energy band diagram which has energy level HOMO (highest occupied molecular orbital), LUMO (lowest unoccupied molecular orbital). HOMO is also known as bonding energy level. And LUMO is also known as anti-bonding energy level. In this diagram, shows some exciting possibility in molecular electron from lower energy orbital to higher energy orbital. However, from UV-Visible spectroscopy, electron gain only enough energy to excitation from à Ã¢â€š ¬ (bonding) to à Ã¢â€š ¬* (anti-bonding) energy level or from n (non-bonding) energy to à Ã¢â€š ¬* (non-bonding) energy level. For other excitation, it will require even higher energy that UV or Visible light can provide. So, using UV-Visible spectroscopy we can measure first two left hand sides to excitation from diagram. UV-Visible spectroscopy is also known as electronic spectroscopy because it measure absorption of light by electron. When sample molecules are exposed to light having an energy that equals a possible electronic transition within the molecule from HOMO to LUMO, some of the light energy will be absorbed as the electron is promoted from lower energy à Ã¢â€š ¬ orbital to a higher energy orbital like à Ã¢â€š ¬* orbital. An optical spectrometer records absorption at each wavelength and present as graph of absorbance vs. wavelength. Range of absorbance ranges from 0 (no absorption) to 2 (99% absorption) calculate by spectrometer. Here in UV-Visible spectroscopy, Beer-Lambert law has been used to find concentration of absorbing solute in the solution. When a light passes through a solution, due to interaction with material some of the light might be absorbed and the remaining light transmitted through the solution. The ratio of the initial intensity (entering the sample (Io)) and final intensity (exiting the sample (It)) of light at a certain wavelength is defined as the transmittance (T). Most of the time it has been expresses as percent transmittance. And the absorbance (A) of a sample is the negative logarithm of the transmittance. Equation : Beer-Lambert law which correlate transmittance to initial intensity and final intensity Equation : Beer-Lambert law which correlate Absorption to transmittance Here, Io is initial intensity (entering intensity) and It is final intensity (exiting intensity), T is transmittance, A is absorption. The absorbance of a sample at a given wavelength is equal to the absorptivity of the substance, path length and concentration of the substance. Value of the absorptivity of the substance depends on the wavelength. For different wavelength, value of the absorptivity is different. The path length is the distance the light travels through the sample. Equation : Beer-Lambert law which correlate absorptivity, path length, concentration of substance Here, is absorptivity of the substance, l is path length; and c is concentration of the substance. Commonly, and l are constant for experiment because depending on material is fix value and experiment length of path (l) is also fix for each experiment. So, using these equations we can calculate the concentration of substance in given sample. Instrumentation: Figure 2: Working principal of UV-Visible spectroscopy [3] Ultraviolet (UV) and Vis light spectroscopy has been shown is figure-1. This device contains UV light source and visible light source, slits, Diffraction grating, filters, mirrors, reference cuvette, sample cuvette, lenses and detectors. Light source: This device has two light sources. Depending on the sample either UV or Visible light source will be used. Using Mirrors light will be concentrated on Diffraction gritting. Usually UV light source has range from 200nm to 400nm, and visible has range of 400nm to 800nm. For UV light source, Hg bulb is used. And For Visible light source, Tungsten is uses. Diffraction gritting and filter: Diffraction gritting converts light source into its component wavelength light. Prism can be used instead of diffraction gritting. Then Created single wavelength light is given to half mirror Half mirror: Half mirror is special kind of mirror which can provide two same intensity output from single input sources. In our device, it will be used to provide same intensity single wavelength light to the reference cuvette, and sample cuvette which contain only solvent. Solvent can also interact with the sample. So it is necessary to measure light interaction with solvent which later can be remove from sample which contain solvent and solute to measure light interaction with solute which is area of interest. Reference Cuvette and Sample Cuvette: In UV- Vis spectroscopy, it is very important to compare intensity to get transmission. Light is passes through the both cuvette. Absorption is done at this stage; level of absorption will depend on the sample and the reference themselves. Lens and Detector: Lenses will be used to focus and magnify the output reference beam (I0) and output sample beam (I). Here I0 should be absorbed just little Detector will be used to detect these signals and convert into electrical signals which can be further understand using software and computer. Figure 3:   Shimadzu 1650PC, UV-visible Spectrophotometer. [2] Data Collection [4] [5]: Instrument was SHIMADZU UV 1601. Absorption of liquid and thin film can be measured by this instrument. Liquid Sample For liquid or solution, cuvette is used. It is required reference solution containing cuvette, and sample containing cuvette. In reference cuvette, it will have only solvent. Using this data, absorption for cuvette and solvent can be understood. Using data of sample containing cuvette, absorption for cuvette, the sample and solvent can be understood. Surface of cuvettes must be cleaned after filling the liquid to make sure surface does not have any dust particles. Using software, Method is needed to be defined. In our Method, wavelength range is 300 nm to 1100 nm; scan speed is medium; sampling interval is 1 nm; scan mode is single. A 1st need to do is measure reference (baseline, solvent only). It is also important that reference cuvette is inserted in reference stage not in sample stage. Mounting of cuvette is very important. Cuvette has two types of surface. Cuvette has two transparent sides and two semi-transparent sides. Transparent sides need to be aligned so light beam can enter and exit from transparent sides. Load the reference sample. Define wavelength range (1100-300nm) scan in software. It will take about 2 min to finish scan for reference. It is also important to do it reference scanning process again if you change the type of the sample, cuvette or solvent. Secondly, low concentration seldibrdge (2.9*10^-6 mole/L) chromophore sample will be loaded in another cuvette and it will be loaded in to sample stage. In software, start scanning button is clicked. Scanning of the sample will also take about 2 min. When scanning is finished new window will appeared and will ask for file name and file description. Now on screen you will able to see typical graph absorption spectrum of seldibrdge chromophore. Computer will assign some peaks. To access this information peak button on screen will be pressed. After that computer will provide table which include Wavelength and Absorption. This table and concentration of the sample is useful to calculate extinction coefficient or molar absorptivity. This calculation will be done by Beer-Lambert Law. Third, high concentration seldibrdge chromophore (2.9*10^-5 mol/L) sample will be loaded in another cuvette and it will be loaded in to sample stage. Concentration is almost 10 times more than low concentration. It will be loaded in to sample stage. In software, start scanning button is clicked. Scanning of the sample will also take about 2 min. Data can be stored by using Data Print Table extension and it will information in notepad. Thin film Sample is dissolved in polymer matrix and applied on glass substrate. For this process, glass substrate is used as sample. It is very important to not to touch surface of the glass substrates. It is also required to make sure it does not have any dust particles on it. Then load reference sample in reference stage and press baseline button on computer screen. After that, sample is put on sample stage. It is important to orient the sample surface side, so light can directly interact with thin film first rather than glass substrate. Then press start on computer screen. Data table and Spectrum chart will be provide by computer. Data can be saved as the above description. In thin film, concentration is unknown, so extinction co-efficient cannot be calculated. For thin film maximum absorption is important factor. Data analysis: Chromophore is part of molecule which is responsible for its color. So, during UV-Visible spectroscopy electrons in chromophore are interacting with light. Table 1 is giving data about different chromophore. Chromophore may be present in solvent. So, we require selecting proper solvent to measure chromophore of solute. Not all the solvent can be used in UV-Visible spectroscopy. For example, oxygen non-bonding electrons in alcohols do not give rise to absorption above 160 nm. So, we can use as solvent for UV-Visible spectroscopy. Common solvent can be used in UV-Visible spectroscopy are Hexane (alkane), ethanol (alcohol), water. However, if we used UV light which has wavelength are lower than 200 nm, then we cant use alcohol because it create very sharp peak. Chromophore Example Excitation ÃŽÂ »max, nm Ɇº Solvent C=C Ethene à Ã¢â€š ¬__>  Ã‚   à Ã¢â€š ¬* 171 15,000 Hexane Cà ¢Ã¢â‚¬ °Ã‚ ¡C 1-Hexyne à Ã¢â€š ¬__>  Ã‚   à Ã¢â€š ¬* 180 10,000 Hexane C=O Ethanal n  __>  Ã‚  Ãƒ Ã¢â€š ¬* à Ã¢â€š ¬__>  Ã‚  Ãƒ Ã¢â€š ¬* 290 180 15 10,000 hexane hexane N=O Nitromethane n__>  Ã‚  Ãƒ Ã¢â€š ¬* à Ã¢â€š ¬__>  Ã‚  Ãƒ Ã¢â€š ¬* 275 200 17 5,000 ethanol ethanol C-X X=Br          X=I Methyl bromide Methyl Iodide n__>  Ã‚  Ãƒ Ã†â€™* n__>  Ã‚  Ãƒ Ã†â€™* 205 255 200 360 hexane hexane Table 1: Some measured data by UV-Visible spectroscopy. As describe in introduction, using transmittance, we can calculate concentration peak. However, all the data in computer give form of absorbance vs. wavelength or Ɇº vs. wavelength. Sometime value of log Ɇº is taken in place of Ɇº. There are some graph obtain from UV-Visible spectroscopy. Both Ɇº (molar absorptivity) and A (absorption) are changing with different wavelength. Figure-4 is absorbance vs. wavelength graph for C5H6O. Figure 5 is graph of Ɇº vs. wavelength for different conjugate compound which has same chemical formula. In graph, each peak represents a certain excitation. Figure 7 shows two different excitation, first excitation is from à Ã¢â€š ¬ to à Ã¢â€š ¬* and second excitation is from n to à Ã¢â€š ¬*. Both excitations have pick value at different wavelength. For excitation à Ã¢â€š ¬ to à Ã¢â€š ¬*, maximum Ɇº value is around 250 nm. And for excitation n to à Ã¢â€š ¬*, maximum Ɇº value is around 300 nm. From figure 5 and 6 we can say that as number of Chromophore, curve shift to longer wavelength; however number of picks doesnt change if Chromophore is same. However, for aromatics compound, as ring increase, number of pick are increasing. Due to different Chromophore present in molecule, it will effect on maximum absorption wavelength. There different terms are assigned for different type of shift which can see in table 2. Figure 4: UV-Visible spectroscopy results for C = C and C = C Chromophore for particular chemical compound at specific pH, and solvent. [1] Figure 5: UV-Visible spectroscopy results for conjugated compound. [1] Figure 6: UV-Visible spectroscopy results for conjugated compound [1] Figure 7: UV-Visible spectroscopy results for C = C and C = O Chromophore for particular chemical compound at specific pH, and solvent. [1] pH of system is also effect on absorption peak. Diluted Copper sulfate solution is very light blue. However, if you add ammonia which will change pH more than 7, color of solution will change due to change in absorption peak and intensity. Following figure 8, is UV-Visible spectra of phenolphthalein at different pH value. Figure 8: UV-Visible spectra of phenolphthalein (0.103 mmol cm-3) at pH 13 solid light line, pH 9 solid dark line, pH 8 dash light line, pH 4 dashed dark line Nature of Shift Descriptive Term To Longer Wavelength Bathochromic To Shorter Wavelength Hypsochromic To Greater Absorbance Hyperchromic To Lower Absorbance Hypochromic Table 2: Terminology for Absorption Shifts [1] 2 3 1 Figure 8 : Result obtain for Low concentration Liquid seldibrdge chromophore (1), high concentration Liquid seldibrdge chromophore (2), and unknown concentration of seldibrdge chromophore dissolved in polymer matrix and applied on glass substrate (3). [4], [5] Wavelength (in nm) Absorption 780 0.604 510 0.103 475 0.101 342 0.174 1063 .001 540 0.085 492 0.097 389 0.060 For low concentration Liquid seldibrdge chromophore, concentration is 2.9*10^-6 mol/L. peaks and absorption has been shown in following Table. Table 3: Wavelength and absorption for low concentration Liquid seldibrdge chromophore, concentration. [4][5] For higher concentration liquid seldibrdge chromophore, concentration is 2.9*10^-5 mol/L. Absorption of this sample is out of spectroscopy range. So it is required to dilute for further understanding and calculation. For unknown concentration of seldibrdge chromophore dissolved in polymer matrix and applied on glass substrate, concentration is unknown, so further calculation of extinction coefficient cannot be done, but peak absorption can be find. For this sample peak absorption is 0.512 at 808 nm wavelength. Using equation 3, we calculated Ɇº (extinction coefficient or absorptivity) is around 2.1E5 1 / M * cm at maximum absorption. Conclusion: UV-Visible spectroscopy is good for finding concentration or molar absorptivity of of biological macromolecule, organic molecule, transition metal, conjugated organic compound.. However, we need to make sure about pH of system and solvent before taking sample analysis. Using this spectroscopy, we find molar absorptivity or extinction coefficient of 2.9*10^-6 mol/L concentration Liquid seldibrdge chromophore for maximum absorption at given wavelength.

The Story of Saint Catherine’s Prison :: Saint Catherine

The Story of Saint Catherine’s Prison â€Å"Near Famagusta is another city called Salamis, set on the seashore, where there was once a noble and wealthy city. It is there that St. Catherine was born and her tomb remains still.† ~ German priest Ludolf von Suchen of Westphalia In the 12th century, the story of the beloved St. Catherine was brought to Europe by the Crusaders returning from their battles in the East. She was from a noble blood line of Roman emperors and her father was Constantine, King of Salamis. In 290 A.D. Constantine was appointed the new ruler of Egypt. When Constantine left to rule Egypt, he decided to leave his brother in charge of the Salamis kingdom. Unexpectedly, Constantine died in Alexandria, Egypt. During this time, Catherine converted to Christianity and her conversion sent her uncle, the interim king, into a rage. He had Catherine imprisoned in Salamis, later in Paphos, and finally Alexandria, Egypt. She was brought before the new Alexandrian emperor, Emperor Maxentius, who had replaced her deceased father. Emperor Maxentius was persecuting Christians. Catherine reprimanded him for this cruelty and asked him to stop. Insulted and astounded at Catherine’s boldness, the Emperor held Catherine prisoner at his palace. He ca lled his scholars in to try to trick her into committing heresy against the Roman religion so she could be put to death. However, she converted many of the Emperor’s scholars to Christianity with her eloquence and knowledge of religion and science. The Emperor became so outraged he had his scholars put to death and Catherine was tortured and thrown into the palace’s dungeon. The Empress, Maxentius’ wife, had heard of this extraordinary young woman. The Empress and the Emperor’s military general secretly snuck into the prison to meet and talk with Catherine. They listened to Catherine and were converted and baptized into Christianity. The Emperor discovered their secret encounter and had them, the Empress and his general, put to death. The Emperor ordered Catherine to be broken on the torturer’s wheel, yet when she touched it, it was miraculous destroyed. Distraught and infuriated, Emperor Maxentius ordered Catherine to be beheaded. After her death, her body was carried to Mount Sinai by angels and the place where Catherine’s body was found is also believed to be the site of the burning bush seen by Moses.

Acid-Base Chemistry Lab Essay -- Scientific Research

The purpose of this lab was to determine the pH and total acidity of grape juice and wine. A second purpose was to experimentally determine the pKa of a monoprotic weak acid, polyprotic weak acid, as well as, a free amino acid, alanine. Acids and bases were defined by Bronsted-Lowry in 1923, in which acids were described as substances capable of donating a proton and bases are substances capable of accepting a proton (Thompson and Dinh 2009). In addition to defining acids and bases, Bronsted-Lowry further classified acids and bases as being either strong or weak. By definition, a strong acid or base is a substance that is completely dissociated in aqueous solutions and in contrast, weak acids only partially dissociate and reach their equilibrium with their conjugate base (Harris 2003). Buffers are comprised of weak acids and their conjugate bases. In the food industry, buffers are commonly used to protect changes in pH of food stuffs. The two conjugate components of the buffer resist changes in pH by absorbing the addition of any hydrogen or hydroxyl ions (Christen and Smith 2000). When weak acids and their conjugate bases are at equilibrium, their concentrations can be expressed in terms of the dissociation constant, Ka. For a strong acid, the Ka value is greater than 1 x 10-2M and less than 1 x 10-2M for a weak acid (Thompson and Dinh 2009). For weak acids, the relationship of hydrogen ion concentration and pH can be defined by the Henderson-Hasselbach equation (Thompson and Dinh 2009). Wine quality greatly depends on the quality of the grapes and the microorganisms involved in the fermentation process (Husnik and others 2006). When compared to lactic acid bacteria, yeasts are better suited for growt... ... Son HS, Hong YS, Park WM, Yu MA, Lee CH. 2009. A novel approach for estimating sugar and alcohol concentrations in wines using refractometer and hydrometer. J. Food Chem. 74:106-111. Thompson LD, Dinh T. 2009. Acid-Base Chemistry. FDSC 4303/5303 food chemistry laboratory manual. Lubbock, Tx.: Texas Tech University, Department of Animal and Food Sciences. Ugliano M, Moio L. 2005. Changes in the concentration of yeast-derived volatile compounds of red wine during malolactic fermentation with four commercial starter cultures of Oenococcus oeni. J. Agric. Food Chem. 53:10134-10139. Waite JG, Daeschel MA. 2007. Contribution of wine components to inactivation of food-borne pathogens. J. Food Sci. 72:286-291. Wintersteen CL, Andrae LM, Engeseth NJ. 2005. Effect of heat treatment on antioxidant capacity and flavor volatiles of mead. J. Food Chem. 70:119-126.

The Cartesian Doubt Experiment and Mathematics :: Mathematics Math Mathematical Papers

The Cartesian Doubt Experiment and Mathematics ABSTRACT: The view that Descartes called mathematical propositions into doubt as he impugned all beliefs concerning common-sense ontology by assuming that all beliefs derive from perception seems to rest on the presupposition that the Cartesian problem of doubt concerning mathematics is an instance of the problem of doubt concerning existence of substances. I argue that the problem is not 'whether I am counting actual objects or empty images,' but 'whether I am counting what I count correctly.' Considering Descartes's early works, it is possible to see that for him, the proposition '2+3=5' and the argument 'I think, therefore I am,' were equally evident. But Descartes does not found his epistemology upon the evidence of mathematical propositions. The doubt experiment does not seem to give positive results for mathematical operations. Consciousness of carrying out a mathematical proposition, however, unlike putting forth a result of an operation, is immune to doubt. Statements of cons ciousness of mathematical or logical operations are instances of 'I think' and hence the argument 'I count, therefore I am' is equivalent to 'I think, therefore I am.' If impugning the veridicality of mathematical propositions could not pose a difficulty for Descartes's epistemology which he thought to establish on consciousness of thinking alone, then he cannot be seen to avoid the question. Discarding mathematical propositions themselves on the grounds that they are not immune to doubt evoked by a powerful agent does not generate a substantial problem for Descartes provided that he believes that he can justify them by appeal to God's benevolence. The question whether Descartes impugned veridicality of mathematical propositions via the arguments of the First Meditation is of epistemologically significance for an inquiry into the nature of Descartes' doubt experiment with a view to a plausible answer to this question may offer us clues to understand the nature of Cartesian theory of justification and the nature of foundationalistic epistemology in general. The evil genius hypothesis introduced in the last paragraph of the First Meditation does not seem to call veridicality of mathematical propositions into question: Descartes does not mention mathematical truths when he finalizes the setting of the doubt experiment. The text is ambiguous at this point and the reader is left ignorant whether simple truths of arithmetics or geometry are held exempt from doubt evoked by the evil genius hypothesis. Does this final tool of the doubt experiment put emphasis on the dubitability of judgments of common-sense ontology based on sense perception alone?

Revenue-Recognition Problems in the Communications Equipment Industry Essay

1) In late 2000, Lucent announced that revenues would be adjusted downwards by $679m as a result of revenue recognition problems. Yet the firm’s market capitalization plummeted by $24.7bn. Why do you think the market reacted so negatively to Lucent’s announcements of the problems? The large drop in market capitalization is probably due to several factors. Historically, Lucent had successfully met analysts’ projections for 15 consecutive quarters before announcing, in January 2000, a major shortfall in profits relative to previous expectations. In June, the quarterly balance sheet reported an operating loss of $301m (for the first time since 1998) while warning of weaker profits in Q4. In addition, the revenue recognition issues announced by the new CEO appointed in October were surely perceived as an indication that Lucent’s management was managing revenues and therefore a possible cause of a future fall in revenues. This led investors to modify their earnings expectations in light of the revenue-recognition problems faced by the firm. Since a company’s share price reflects forecasts of future cash flows, and Lucent’s Q3 and Q4 revenues were substantially written-down, investors would rationally expect future earnings to be affected as well. In an efficient market environment, the $24.7bn in lost market capitalization would equal the discounted value of these expected cash flows. However, it is also likely that the repeated missed expectations caused an overreaction by investors, as the company was forced to revise its revenues downward two times over the span of two quarters. This probably raised fears in the market of more widespread problems with the firm’s accounting practices. It should also be kept in mind that the Internet bubble had just burst and a technology related company announcing an operating loss and lower revenues could easily cause a panic selloff among investors, as typically happens when a speculative bubble bursts. 2) What are the specific revenue recognition problems faced by Lucent? On December 22, 2000, Lucent announced a $679m downward adjustment in revenues  of their fourth-quarter financial statement from September 2000. There were four different reasons for the adjustment. First of all, Lucent stated $125m of recorded sales that did not meet the company’s revenuerecognition rules. These revenues were included in the financial statement due to â€Å"misleading documentation and incomplete communications between a sales team and the financial organization†. Additionally, Lucent sold $452m worth of equipment to system integrators and distributors and recorded them as revenues. In fact, the products were not passed on to the customers, because of their weakened financial condition, and Lucent had already verbally agreed to take back the equipment. Therefore, the sales could not be accounted as revenues. Thirdly, sales teams had verbally offered credits to customers worth $74m and booked them as revenue in order to boost the fourth-quarter numbers. As the credits were meant for use at a later date without an actual sale of equipment taking place, these could not be accounted as revenues in the fourth-quarter. Finally, sold equipment worth $28m had not been completely shipped, leaving the service incomplete. Since this violated the first revenue recognition criteria â€Å"The firm has performed all the services or conveyed the asset to the buyer†, recognition of these revenues is not in line with regulation. 3) What financial statement adjustments will Lucent have to make to correct the revenue recognition problems announced in late 2000? In our treatment of the accounting figures we found it necessary to make assumptions relating to tax rates and COGS, as the information is not given directly. In deciding which tax rate to use for the adjustments we have two obvious alternatives; either assume a corporate tax rate of 35%, or calculate the average tax rate based on the presented financial statement. However, due to certain revenues and expenses being non-taxable we have opted to discard the average tax rate as a suitable estimate, and assumed a corporate tax rate of 35%. In relation to the Cost of Goods Sold, Lucent faces the problem that some of  their goods are tangible (communications equipment) while some are intangible (software licenses, services etc.). We are aware of the fact that Lucent’s intangible assets are subject to different costs as its tangible assets, and therefore have to be restated differently. However, we do not know the costs of neither intangible nor tangible assets due to a lack of information and thus assume a representative cost mix that is proportional to total revenues. Hence, we use the average COGS (69% of revenues in Q4, 2000) when we calculate the restatements. In the balance sheet, we treat the physical goods as â€Å"inventory†, and intangible goods as â€Å"other current assets†. When readjusting the income statement and balance sheets we need to reduce the revenues by a total of $679mn, with a corresponding reduction in accounts receivable. The cost of goods sold is reduced by $470mn, as per our assumption above relating to the average cost of goods sold. On the balance sheet this is reflected in the increase of inventories for tangible sales, and other current assets for intangible sales. This leads to a reduction of pretax income of $209mn, and subsequently a reduction in income taxes of $73mn. In the balance sheet this is represented by a reduction in the deferred tax liability (current liabilities in Lucent’s balance sheet), and finally a reduction in stockholders retained equity by $136mn. 4) How would you judge whether a firm is likely to face revenue recognition problems? Revenue-recognition problems in Lucent’s case emerge from mismanagement of the financial statements by all parties involved in compiling them. For instance, the initial $125 million adjustment was due to miscommunication between the sales team and the financial organization. The lack of a proper internal reporting organization or of efficient external auditors therefore is a sign of increased risk of revenue misrepresentation. It is also important to mention that the events described in the case occurred before the Sarbanes-Oxley Act was enacted. This means that, at the time, financial statements did not require a seal of approval from top management in order to be published. The fact that these reports were approved and published suggests awareness and involvement of the board of administrators in the revenue-recognition problems. Making CEOs accountable  for the financial statements was an important step toward prevention of unwanted accounting practices. From a broader perspective, companies are constantly subject to the need of reaching – and beating – the market’s profitability expectations. Missing these targets may result in a steep share price fall, especially considering the â€Å"herd mentality† that is prevalent during market bubbles. Investors will typically overreact at the first sign of negative news from a company, triggering sharp sell offs in stock, as was the case with Lucent, during the height of the dotcom bubble. Further revenue misrepresentation drivers we can deduce from Lucent’s case are: firstly, firms providing financing solutions to customers may fall into the temptation of using these tools in order to boost their quarterly revenues by granting credits to clients. In fact, computing Lucent’s Account Receivables / Turnover ratio, it is observable that average collection days increase substantially from 1998 (85 days) to 2000 (119 days). This means that Lucent was selling products extending financing rather than collecting cash. Secondly, when companies rely on a distribution network rather than on direct sale it is easier for them to engineer revenue-boosting activities (e.g. provide distributors with more than what can be sold and take back the equipment later on). Thirdly, relying on big clients accounting for a large percentage of revenues increases may enhance corporate relationships, thus facilitating non-transparent verbal agreements or offbalance-sheet operations (e.g. financing, discounts). In addition, any changes in accounting practices and assumptions accounted for in the income statement should be investigated closer as a possible case of accounting fraud, as in the case of Lucent. In the 1st quarter of fiscal 1999 $1.3bn is booked as a â€Å"cumulative effect of accounting change†. This is enough to say that a revenue recognition problem exists, but certainly warrants further investigation. Finally, incentives of a more general nature to accounting malpractice include regular evaluation of company credit quality by rating agencies, and distorted compensation incentives for management. The former occur at regular intervals, providing incentives for management to â€Å"polish† a firm’s balance sheet prior to evaluations by the agencies, while the latter usually  involves stock options. Since employees are only allowed to sell their options at certain dates, they have an incentive to push the company’s share price up through accounting manipulation, prior to executing their options. 5) Assess whether any of Lucent’s competitors are likely to face revenue recognition problems in the coming quarters. Cisco Systems’ multichannel approach to sales and marketing includes a direct sales force to distributors, value-added resellers and system integrators. This could allow them to boost their revenues by selling excessive amounts to distributors close to the end of a quarter and taking the equipment back afterwards. On the other hand, Cisco does not rely on a single client, but has a diversified client base. In addition, the financing that Cisco provides is clearly reported on the balance sheet as noncurrent long-term lease receivables, which clearly differs to Lucent’s approach concerning verbal agreements about credits to clients. Unlike Cisco, Juniper Networks mainly relies on one large customer, WorldCom, who generated 18% of their revenues in 2000. Thus, they were highly dependent on that client and had most likely build up a close relationship with them, both concerning equipment sales and credit granting. This increases the risk of false revenue recognition due to either channel stuffing or the sale of equipment (meant to be taken back if not sold) close to the end of the quarter. Nortel is mainly a service provider, in fact 82% of its revenues are made up by services. This could be a red flag for revenue-recognition issues as services may have no clear delivery date and thus allow revenue management. In addition, Nortel granted credit to its customers of $5.6bn, of which only $1.5bn had been used. This could mean that Nortel is trying to attract customers by aggressively offering financing. On the other hand, Nortel does not depend on any single client. We did not find any significant pattern in insiders’ dispositions of their stock options to indicate fraudulent activity, neither for Lucent or any of their competitors. We also closely examined the two key ratios â€Å"Account Receivables Turnover† and â€Å"Cash Flow Return† for Lucent and its competitors (Juniper Networks has been excluded due to data absence). As can be seen in  the following graph all cash flow returns recently started to decline, which could raise concerns with regards to their revenue recognition policy. In Cisco’s and Nortel’s case one can see that this change is due to a parallel decline in cash flow from operations as well as an increase in sales. However, this movement by itself is not a red flag and could be due to other factors, which calls for a more detailed investigation. We can see that the suspicious decrease in cash flow return is mainly due to a substantial increase in sales and can also be seen in a substantial increase in accounts receivables. Hence, we looked at â€Å"accounts receivable turnover† or more precisely â€Å"days sales outstanding† and found that the average level over the course of the previous three years stays approximately the same while showing a negative trend for Cisco and even constantly decreased slightly for Nortel. This is a very good sign and means that these two still manage to collect their receivables in a timely manner although sales increase rapidly. Cash Flow Returns should therefore stabilize again in the ne ar future. Lucent’s Account receivables turnover on the other hand, as already elaborated in the previous question, steeply increases. This may indicate Lucent was selling products by extending financing to customers rather than collecting cash since we cannot apply the same argumentation as for Cisco and Nortel in Lucent’s case.

Communication Skill

1. Reading Comprehension oReading comprehension is one important communication skill a pharmacy technician must have. They must be able to read and understand prescription information and instructions from doctors to fill patients' prescriptions. Pharmacy technicians need to be able to fill prescriptions with detail and accuracy, as even a slight mistake or misunderstanding can be dangerous to a patient. Prescription drugs are often long and uncommon words, so pharmacy technicians need to read each prescription accurately, and call the doctor's office with any questions or clarification.Give Instruction oOne management and communication skill pharmacy technicians must have is the ability to give instructions. Pharmacy technicians needs to communicate clearly to patients regarding usage and other details of their prescription or over-the-counter medication. Patients must follow their doctor's orders when it comes to how much prescription medication to take, and when — it the ph armacy technician's responsibility to help patients understand those details.Pharmacy technicians also must be able to give instruction and communicate other information to co-workers. o Customer Service oCustomer service skills are another valuable communication aspect of a pharmacy technician's job. Patients often have a number of different options when it comes to pharmacies for prescription fulfillment. Therefore, to retain existing customers and attract new ones, pharmacy technicians need to be friendly, personable and helpful. Providing patients with quality service gives them a reason to keep coming back.Inventory and Maintenance oAnother management skill a pharmacy technician must have is the ability to take accurate inventory and perform maintenance on all equipment and the facility in general. Pharmacy technicians must keep accurate inventory of medication so they know what they have on hand. They must discard expired medication and stock new medication, and record those a ctions. Pharmacy technicians also need to ensure all equipment, such as scales, measuring tools and computers, are working properly. Communication Skill Effective Communication Skills Effective communication skills are the key to your success because there are people everywhere! Our effective communication training  webinars  and  tools  will show you: | Advantages of effective communication| | Effective communication in the workplace| | Effective communication techniques| | Four styles of communication (DISC)| | Conflict resolution strategies| | Communicating Using Email| | Persuasion and sales strategies| | Non verbal communication| |   | Effective Communication Effective communication happens largely at an unconscious level†¦ nd that's why the most effective communicators of all time paid as much attention to  how  they were delivering their message as they did to the exact words that they were using. And that's why it's so easy for email to go horribly wrong. Don't get me wrong†¦ words are critically important to getting your message through loud and clear, but the psychology behind them is more important. And that's why Maximum Advantage is dedicated to combining the latest advances in psychology and linguistics with time tested methods to give you a communication edge that some might consider to be â€Å"unfair† The Communication Process The communication process is a six step cycle, and unfortunately the communication can break down or become confused at any step. Sometimes the message isn't even clear in our own brain, and yet we still expect others to know what we mean! Then the encoding, sending, and decoding phases all provide opportunities for errors and misunderstandings to crop into the process. In the fifth step, the receiver has to filter the message and decide what it means based on their own values, beliefs, filters, and memories. If any of these steps fails, the result is confusion, conflict, and frustration. Effective Communication Video Here's a short video that explains exactly how the effective communication process works. How To Communicate Effectively Cons idering how many opportunities there are for communication to go wrong – it's amazing that it ever goes right! Here are  my  seven rules for effective communication: 1. Take responsibility for the success of your communication. If they're not â€Å"getting it†, it's because you're not giving it in a way they can understand. To learn to communicate in  ways that people instinctively understand, visit  Communication University. . Realize that the unconscious mind is your greatest ally. Here's a demonstration. 3. It's not about you. To communicate effectively, learn to see the world for the other person's perspective. 4. If what you're doing isn't working†¦ do something different. 5. Communication can change reality. That's why advertisers spent $165,000,000,000 last year†¦ and you can have the same impact when you know how. Here's information about persuasion. 6. Every action has a positive intention. You just have to find it. 7. It's better to be succe ssful than right.The world demands results, not excuses. Effective Communication Skills Here is a short list of some of the skills that it takes to be an effective communicator. Think about your own communication style and which skills you are strong in and which ones you could do better. | Listening  for facts and feelings to make sure that you interpreting the message as intended. | | Asking questions effectively to guide listeners to solutions. | | Recognizing and defusing the filters people are using when they communicate. | | Creating rapport to smooth difficult messages and build relationships. | Uncovering the unique values that drive each person and then constructing your message to match their personal system. | | Using  non-verbal cues  to understand what the speaker really means. | | Finding and replacing the cues that cause the â€Å"domino effect† in conflict and confrontation. | | Breaking unempowering belief cycles without directly attacking a belief. | | Overcoming objections by agreeing. | | Building and using stories to make a point without anyone realizing it. | | Replacing destructive patterns such as anger  with empowering patterns that get better results. | | Reading the secrets hidden in every email message. |

Buckland Review

Abstract Information Is a broad term that encompasses a wide variety of sources. In â€Å"Information as Thing†, Backhand attempts to define Information by breaking It down into information-as-process, information-as-knowledge, and information-as-thing. As he went on into tangibility versus intangibility, I saw a mere glimpse of the complexity behind it all but what really got me thinking was the discussion of what is usually thought of to be informative.The field of information sciences restricts information to consist strictly of data, documents and text, when in reality, like Backhand said, objects and events quite possibly could provide more Information. Luckily, there are changes being made In order to see that artifacts and objects can be seen as documents. Another viewpoint introduced was the fact that anything could have the capacity to be informational, as long as someone wanted it to be. Furthermore, not all things seen as informative are going to be utilized.Backhan d has opened my eyes to a new world where information is not Just a term that is uncomplicated but is elaborate. An uncommon Approach Information is a broad but loaded term. With that said, it is awfully hard to pinpoint its exact meaning. Many uncommon but noteworthy viewpoints were discussed in Michael Backhand's â€Å"Information as Thing†. This enlightening article presents a refreshing new twist on the way the word â€Å"information† is defined. For me, personally, Information has always been a term that has been Incredibly simple and straightforward.It was something self explanatory?no further explanation required. Because Backhand's perspective is so drastically different to what I'm familiar with, I had to read this piece several times before I could even begin to empowered it. Before I could even grasp all the material covered in this article, I knew I was in for a bumpy ride. It quickly became clear to me that information was exceedingly more complicated than I perceived It to be. As I was skimming through the article for the first time, I wondered what approach Backhand would take to define this term. Laming the word â€Å"Information† to be ambiguous, Backhand decided to break it down into three distinguishable parts: information-as-process, information-as-knowledge, and information-as-thing. Moreover, he then separated them into tangible versus intangible, where information-as-process and information-as-knowledge are categorized as intangible, as opposed to Information-as-thing, which falls under the category of tangible. Since this was all still very foreign to me, my brain was feeling a little overwhelmed.I would have never have expected there to be so much gray area within information and information sciences. When I think of sources of information, the typical few immediately come to mind ?TV, books, and websites. As Backhand begins to introduce the various types of information, data, texts, and documents are among the fir st elements to be touched upon. While reading this, I was completely satisfied with those three resources. Topic. To my utter surprise, this was certainly not the case. Instead, my eyes settled on another italicized word that appeared at the break of the paragraph. Objects†, the paper stated. I was puzzled by this label and questioned Backhand's ideas but soon came to the realization that he was spot on. Objects are definitely a great source of information?some may even argue that they are more informative than ATA, texts, or documents?but are frequently overlooked in the world of information studies. As I mulled over the thought some more, a certain object made its way into my mind. My charm bracelet, something I wear everyday, undeniably allows others to peer into the life of Chelsea Chin. Each charm is highly symbolic and reveals a little snippet about me.In my opinion, if a poll was taken about types of information, I'm sure the majority of people would have responded with at least one, if not all, of the big three, but if they were given the time to actually think about it and then given n follow-up assignment, I am confident that most people would have a list with the word â€Å"object† nested somewhere in there. With regards to the way the field of information science has fixated their time on data, text, and documents while ignoring objects, it is definitely difficult to hear but pleasant to see Outlet and the documentation movement giving it more attention.As I think the section is starting to wrap up, I am shocked yet again as I come across another italicized word: Events. Backhand brings up an excellent point when he refers to events as â€Å"informative henchmen†. There is no doubt that events are informative?they are Just harder to represent because they are fleeting. Backhand has come to the conclusion that â€Å"we are unable to say confidently of anything that it could not be information† (Backhand, 1991). The stateme nt is valid but something Vive never really thought about. As we dive deeper into the article, it becomes apparent that there is really no solution to this problem.Take a desk for example. It is something that is often seen simply Just as a piece of furniture? nothing more, nothing less. If one really wanted to though, this desk could provide all sorts of information. It has the ability to imply that one was a student or held a job. Furthermore, the quality of the desk could also be something to look out for when examining the item if one is writing a review for the company that made it. From this example, it is easy to see that anything can be qualified as informational if placed into the correct situation, which is exactly the point Backhand is trying to get at.Sometimes people believe things are informational even when it is not assured hat people will utilize that thing. Just like the telephone book mentioned by Backhand, the terms of agreement is plenty informational, but no on e really takes the time to read through that novel. Information has always been very black and white to me. Reading this article, however, has allowed me to see information in a different light. Backhand made an exceptional attempt to define the word â€Å"information† by dividing it further into three separate sections.Comparing his definition to mine, it is easy to see that my view was elementary and extremely transparent while his was well thought out and intricate. His arguments have really provoked a considerable amount thought in me: documents, data, and text are not the only resources that provide information. Objects and events are equally as informational, if not more so. Everything has to the Backhand made some really great points that have given me a newfound appreciation for the field of information studies. References Backhand, M. (1991). Information as Thing. Journal of the American Society for Information science, 42(5), 351-360.

Examining Christian Symbolism in “A White Heron” Essay

Symbolism is a very prominent attribute contained within Sarah Orne Jewett’s short story, â€Å"A White Heron†. The short story takes its reader through the short exploration that the main character, Sylvia, goes through when she is faced with making a decision that may lead to the end of a beautiful bird’s life. Many critics have analyzed and debated the many symbols contained within the story. Victoria Freivogel, an English teacher from Louisiana, wrote an essay which examines what she considers the symbolism to be in â€Å"A White Heron†. In her essay she goes against other critics who claim â€Å"the ornithologist, pine tree, and white heron are symbolic of Sylvia’s burgeoning sexuality† (Freivogel 136). In fact she states, â€Å"they are, in fact, symbols of Christianity† (Freivogel 136). Innocence in â€Å"The White Heron† is a theme that I, as a reader, have recognized each time I have read the story. Reading Freivogelâ⠂¬â„¢s essay and learning about other critic’s views can be a little unsettling when the reader has only viewed the story as an innocent journey of a young girl who decides to protect nature, as well as her own conscious. Freivogel reveals that, â€Å"Many critics liken the ornithologist to a sexual predator† (Freivogel 136). These critics consider him a predator because he is offering her money for compensation if she can lead him to the white heron which is symbolic of a â€Å"sexual predator convincing Sylvia to hunt for the white heron with him† (Freivogel 136). She goes on to say that these critics consider the â€Å"hunt for birds equal to a hunt for Sylvia’s sexual being† (Freivogel 137). In reality, the hunt is simply for the bird and innocence remains prominent, which is shown when Jewett writes that Sylvia, â€Å"could not understand why he killed the very birds he seemed to like so much† (Jewett 67). A clear symbol in â€Å"A White Heron† is the hunter who symbolizes an enemy; the enemy against nature and and the enemy against Sylvia possibly going against her better judgment. Freivogel considers the symbol of an enemy to be symbolic of Satan. Other critics also view the enemy as Satan. Freivogel points out that the hunter from first appearances, â€Å"is charming, sly, and observant of Sylvia’s weakness† (Freivogel 138). These qualities are said to be the same of Satan in the Garden of Eden, and the hunter is preying on Sylvia, as Satan preyed on Eve. However, he is preying on her weakness in order for him to have the satisfaction of hunting down the white heron, not preying on her in a sexual  manner. Another inept image that some critics maintain is that the pine tree that Sylvia climbs is â€Å"sexually symbolic† (Freivogel 138).   The passage, â€Å"The tree seemed to lengthen itself out as she went up, and to reach farther and farther upward† (Jewett 69), Richard Benzo wrote that â€Å"there is a sexual relationship indicated by this passage† and that â€Å"Sylvia I somehow trying to overcome a fear of sexual relations† (qtd. in Freivogel 138). This sexual claim about the pine tree is said to be â€Å"too obvious, and facile† by Freivogel. These critics who maintain that this story has a sexual theme do not see innocence involved in this story at all. The tree is actually a Christian symbol that reminds believers to â€Å"seek out heavenly treasures, rather than earthly treasures† (qtd. in Freivogel 139), and this is what Sylvia does by choosing to not let the hunter know where to find the white heron. Lastly, the white heron is also seen as a symbol of sexuality by other critics. Freivogel writes that another critic, Elizabeth Ammons, argues that the heron is symbolic â€Å"of Sylvia’s body that she must offer up as ‘prey’ to the ornithologist in exchange for ‘money, social approval, and affection† (qtd. In Freivogel 140). In reality Jewett wrote nothing to indicate that the hunter was trying to â€Å"prey† on Sylvia in a sexual way. However, he was preying on her innocence by tempting her with a money reward for informing him of the white heron’s location. Freivogel rebukes these critic’s viewpoints on the heron being sexually symbolic. She even goes so far to say, â€Å"the idea of the heron as a sexual symbol seems the most far-fetched† (Freivogel 140). Birds are symbolic in the Christian church. They are said to be â€Å"symbolic of Christ† and â€Å"images of the eternal struggle of good and evil and of Christ’s battle against the devil† (qtd. in Freivogel 140). Sylvia encompasses all of these throughout her journey to find the heron, and into her decision to keep its location a secret. Many critics base their analyses on â€Å"A White Heron† on sexual nuances as the symbolism of the story. Freivogel affirms that it is a story â€Å"filled with symbols that are common to Christian beliefs† (Freivogel 141). Sylvia has overcome the temptations offered to her by the hunter or â€Å"satan†, and reached the top of the pine tree where she realizes the true treasures come from the heavens, and she could not betray that for â€Å"earthly treasures† brought by the money. Ultimately, Sylvia won the battle of good versus evil. Victoria Freivogel’s views on symbolism capture the true essence of  the story, which I believe to be pure innocence. Christian symbolism throughout the story cements the purity of nature and even of the young Sylvia. Sylvia is only a nine year old girl. Many of her views will be highly influenced by others, but she has the purest mind and heart, and she listened to the voices of nature, as well as her inner conscience when deciding that she could not tell the whereabouts of the white heron. I find the sexual symbolism believed by other critics to be senseless. Those impure views take away the purity of the theme, and it completely changes the meaning of the story. I will always read â€Å"The White Heron† as a story of a young girl who shows remarkable fearlessness in her journey to find the heron and in her journey she discovers how precious all life truly is. . Works Cited Freivogel, Victoria. â€Å"Christian Symbolism In Sarah Orne Jewett’s ‘A White Heron’.† Eureka Studies In Teaching Short Fiction 7.2 (2007): 136-142. MLA International Bibliography. Web. 5 Dec. 2012. Jewett, Sarah Orne. â€Å"A White Heron.† Literature: A Pocket Anthology. Ed. R.S. Gwynn. 5th ed. Boston: Pearson Education, 2012. 62-71. Print.

Unified standards Essay Example | Topics and Well Written Essays - 1500 words

Unified standards - Essay Example System wide rules imply standards imposed across the entire enterprise. In view of the fact that the classical IS function has been decentralized to accommodate distributed systems, assess who should be in charge of developing and enforcing such broad standards.First of all, I want to mention that the unified standards are essential for any kind of information systems. Standards provide external interfaces for the distributed systems so they can connect to other information systems, perform data exchange and provide necessary feedback, for example in case of failure.As its website says, ISO (International Organization for Standardization) is the world's largest developer of standards. Although ISO's principal activity is the development of technical standards, ISO standards also have important economic and social repercussions. ISO standards make a positive difference, not just to engineers and manufacturers for whom they solve basic problems in production and distribution, but to so ciety as a whole.The International Standards which ISO develops are useful to industrial and business organizations of all types, to governments and other regulatory bodies, to trade officials, to conformity assessment professionals, to suppliers and customers of products and services in both public and private sectors, and, ultimately, to people in general in their roles as consumers and end users.ISO standards contribute to making the development, manufacturing and supply of products and services more efficient, safer and cleaner.... u (1998, para.3) writes in Netsurfer Focus, "The only safe computer is a dead computer." But of course there are some steps to protect data and computers of company's information system. As Yoo (n.d.) writes, all systems consist of three components, the software and hardware parts, the people, and the procedures. The same is true of computer and network systems. Securing computer system means security of the software and hardware, trustworthiness of the people who use and manage it, and reliability of the procedures for using and managing the system. In this issue, most companies are mainly focus on secure software and system management practices. But for complete evaluation of the security of networked system the other components should be considered. Firstly, employees of the company must be aware of the risk of sharing passwords or the use of simple dictionary-based passwords and of the implications of opening questionable programs or attachments in their e-mail that may contain extremely dangerous viruses. Secondly, level of risk should be evaluated. Network administrators are not security professionals, and therefore their primary mission is not establishing a secure network, but rather a functional one. What must be evaluated is how much risk is acceptable, and therefore what level of functionality will be sacrificed to ensure a reasonably secure network with an acceptable level of risk. Thirdly, information systems and networks must be designed and implemented to establish a strong foundation and architecture to incorporate security. The identification of access points into a network and establishing the appropriate access controls such as firewalls and monitoring solutions is necessary. Also, updating and patching software is essential to prevent known

Growth Hormone in Psychological Processes Research Paper - 6

Growth Hormone in Psychological Processes - Research Paper Example Excessive production of growth hormone gets caused by the growth of a benign tumor in the somatotroph cells. This condition gets referred to an adenoma. A tumor of the islets of Langerhans or the lung which produce Growth hormone-releasing hormone can also stimulate excessive production of growth hormone. The growth hormone interacts with insulin through the IGF axis. The liver secretes insulin like growth factor 1- IGF-1, in response to secretion of the growth hormone (Juul & Jens, 2000). The IGF axis interaction is vital in the inhibition of cell death and promoting cell proliferation. IGF-1 is necessary for achieving maximal growth. Gigantism can get more complicated to treat than dwarfism. This is so because some forms of dwarfism get caused by insufficient production of growth hormone. These forms of dwarfism can become rectified by providing the patient with growth hormone (Artwelle & Vislon, 2008). Gigantism, however, results from the overproduction of growth hormone. This can become hard to correct as it is more difficult to place the excess growth hormone in the required normal range. The metabolic rates in a giant also become hyper abnormal, this contributes to a less life expectancy for giants. The pituitary gland gets located in the brain. It is divided into the anterior and posterior lobe. The pituitary gland secretes prolactin hormone, which stimulates the production of breast milk and the control of menstrual periods (Ho, 2011). Prolactin activates the mammary glands to generate milk. During pregnancy, prolactin concentrations rise causing enlargement of the mammary glands. Also produced in the pituitary gland is the hormone vasopressin. Vasopressin also gets referred to as anti-diuretic hormone. This hormone encourages water retention by the kidneys. This hormone works in the kidney’s collecting ducts to stimulate reabsorption of water by the body.

An outline marketing plan for the next year for Atlantic Quench 308 Essay

An outline marketing plan for the next year for Atlantic Quench 308 - Essay Example This paper will present an outline marketing plan report that suggests a marketing strategy for AQC cranberry juice for the next one year. It will highlight the positioning, marketing mix, and marketing communication strategy for the company, which will based on a provisional budget that seeks to attain 20% growth in the next one year. In the UK and across the world, juice is consumed in numerous households. However, in the past decade, the juice market has suffered the adverse effects as the popularity of diets that are low-carb in nature has increased. The constant price sales between 2008 and 2014 have declined by up to 15%, although sales are expected to increase slightly by the end of 2015 (Falguera & Ibarz, 2014: p47). Still, there has been growth in the functional and healthy juice product line with consumers presently looking for natural and healthy juices. A recent survey by Mintell (2012: p33) concluded that approximately 90% of the juice consumer market are now actively looking for products that are 100% juice, while nutrient of vitamin enhancement was essential for ~65% of consumers and 25% and 50% of consumers look for low-carb and low-sugar juice products respectively. Mintel (2012: p33) identifies relatively high consumption of juice fruit in households with high income and children, along with hous eholds with younger adults as the heads. Households with children, overall, show increased rates of juice consumption, which emphasizes the importance of young families to the fruit juice market. This paper will present a report on AQC’s marketing plan for the next year between January and December 2015. The marketing plan’s aim is to capture at least 20% of the juice industry market share within this period of one year. The juice market has a high level of segmentation with refrigerated juices holding more than 40% of the segment, while also showing an increase of 4.2% between 2012 and 2013 (statista.com, 2013:

Performance management is key to achieving sustained competitive Essay

Performance management is key to achieving sustained competitive advantage - Essay Example advantage (Amit & Schoemaker, 1993; Barney, 1991; Schoenecker & Cooper, 1998). Human capital is more mobile than other intangible resources (Teece, Pisano, & Shuen, 1997). Therefore, it may seem an unlikely source of sustained competitive advantage. Hence the organization must search for the means and ways to retain them to achieve completive advantage. Competitive advantage is gained only when the organization selects or develops these resources and structures work tasks and the reward system in ways that motivate the team to perform well and thereby contribute to organizational effectiveness (Guzzo & Shea, 1992). Some organizations reward employees financially when they demonstrate an ability to acquire and master new knowledge (Jenkins & Gupta, 1985; Gerhart, 2000; Lawler, ch-10).Also some studies like, Jackson & Schuler, 2002 considers that organizational structures for rewards improve organizational performance and proves competitive advantage rather than team effectiveness and selection and training. But according to Dobbins, Cardy, Facteau, & Miller, 1993 opinion, system factors are the only constraining influences that restrict individual ability and motivation, and result in lowered performance. Performance management involves enabling people to perform their work to the best of their ability, meeting and perhaps exceeding targets and standards, and hence the PM system involves the following components.1. The focus is on an individual's work.2. There are expectations or standards of performance.3. There are usually two sessions between the employee and the evaluator: one to establish the standards and another to review performance. 4. The evaluator is usually the person who has line management authority over the one evaluated. 5. The evaluation session usually results in some written conclusion--some paper trail regarding the performance of the person reviewed. Corporate Performance Management (CPM) has become a widely adopted strategy execution in the current day corporate scenario with systematic and integrated improvements in the management processes to ensure efficiency and effectiveness. At the core of CPM is A metrics-based strategic planning and execution framework that helps align strategic plans with resource allocation and strategic initiatives Strategic goal alignment through enhanced communication and focusing processes / resources towards organization objectives A structured information based review mechanism that provides the feedback loop and connects strategic planning to operational performance measures Eg: Infosys is a best example to observe the competitive advantage of the company that has achieved through the adoption of CPM approach. Performance management and improvement is observed as Cycle to adopt in the process with certain steps. The practice of Infosys CPM is observed through the following steps of PM cycle. 1. Performance planning: Here